THE ENGAGEMENT

Live Build Demo

A working prototype of the founder’s most urgent problem, built during the session.

Definition

During the session, a working prototype of the founder’s most urgent problem is built in the background and revealed - collapsing a timeline they just said would take months into 90 minutes.

Why it exists

The single most persuasive moment in the engagement.

Change control

30 July 2026 - From buyer glossary v1.1.

Also in The engagement

Attacker Dossier
Commander’s Intent
Five Drivers
Implementer
Priority Stack
Red Brief
Red Eye
Six Tiers

Referenced by

No published piece declares this term yet. The list fills itself as the corpus grows.