THE ENGAGEMENT

Five Drivers

Leads × Conversion × Frequency × Average Order Value × Margin.

Definition

The profit maths used throughout: Leads × Conversion × Frequency × Average Order Value × Margin. Every agent and workflow is positioned against one of the five.

Why it exists

Owners can see which lever a piece of AI actually pulls.

Change control

30 July 2026 - From buyer glossary v1.1.

Also in The engagement

Attacker Dossier
Commander’s Intent
Implementer
Live Build Demo
Priority Stack
Red Brief
Red Eye
Six Tiers

Referenced by

No published piece declares this term yet. The list fills itself as the corpus grows.