Website Terms of Use

1. Who we are and these terms

1.1 “Company” means Red First Ltd, a company incorporated in England and Wales with company number 16259042 whose registered office is at 2 Burrough Court, Burrough On The Hill, Melton Mowbray, England, LE14 2QS.

1.2 The Company trades as Red First and redfirst.ai and operates https://redfirst.ai (including Red Press and Red Score).

1.3 “Site” means https://redfirst.ai and the web properties described in clause 1.2, including Red Press and Red Score.

1.4 “Terms” means these Website Terms of Use.

1.5 These Terms govern your access to and use of the Site, including browsing, Red Score, and placing online orders where online purchase is available. By using the Site, you agree to these Terms. If you do not agree, do not use the Site.

1.6 Contact: legal@redfirst.ai. Privacy: privacy@redfirst.ai. Postal: the registered office in clause 1.1.

1.7 These Terms are a contract between you and the Company. Our products and services are offered for business and professional use (including individual consultants purchasing Red Consultant Certification). You confirm that you are acting in a business or professional capacity, not as a consumer.

1.8 “Privacy Notice” means the Company’s privacy notice published on the Site from time to time.

1.9 “Certification Agreement” means the Company’s certification agreement for Red Consultant Certification (including its annexes) that we may require you to sign after checkout.

1.10 “Client Agreement” means the Company’s long-form client agreement for platform or wrapped engagements, if and when we require you to sign it.

1.11 “Fees” means the fees payable as set out in the Commercial Schedule.

1.12 “Commercial Schedule” means the versioned schedule to the applicable Agreement that sets out all Fees and other commercial numbers, including any founding cohort version such as FC-1, as updated in accordance with its terms. No document body states a price; every commercial number lives in the Commercial Schedule.

2. Related documents

2.1 The Privacy Notice explains how we process personal data collected via the Site and Red Score. It is available on the Site. If there is a conflict about personal data, the Privacy Notice prevails for that subject.

2.2 Cookie information is set out in the Privacy Notice.

2.3 Completing a free Red Score (where offered without payment) does not itself create a paid engagement.

2.4 Online checkout uses a light online order model. Where you purchase via the Site, the purchase contract is formed as described in clause 4 and incorporates:
2.4.1 these Terms (Site use and checkout);
2.4.2 the order summary and any product-specific terms presented at checkout;
2.4.3 the Commercial Schedule (or the prices and commercial terms displayed at checkout for that order);
2.4.4 for Red Consultant Certification, a separate Certification Agreement that you may be required to sign after checkout — see clause 4.10.

2.5 These Terms and a light online order do not by themselves constitute a Client Agreement. If we later require you to sign a Client Agreement or other long-form terms for an engagement, those terms prevail for that engagement once signed. The Commercial Schedule (or the checkout commercial terms) prevails for Fees and other commercial numbers.

3. The Site and Red Score

3.1 The Site provides information about the Company and its products, including Red Press content and Red Score, and may offer products or services for online purchase.

3.2 Red Score is informational only; not professional advice. Results, scores, and related outputs are for general business information only. They are not legal, financial, tax, regulatory, or other professional advice, and they are not a substitute for advice from a qualified professional. You must not rely on them as the sole basis for any decision with legal or similarly significant effect.

3.3 We may change, suspend, or withdraw any part of the Site (including Red Score or particular purchase offerings) without notice. We do not guarantee uninterrupted or error-free availability.

4. Online purchases

4.1 Online purchase is available on the Site for: Red Score (paid detailed quiz/assessment), Red Brief, and Red Consultant Certification programme. Other offerings may be added from time to time. The description, inclusions, and price for each offering are shown on the relevant product page and/or checkout summary. Fees for an order are those displayed at checkout and/or set out in the Commercial Schedule applicable to that order.

4.2 Prices and tax. Prices are stated in the currency shown at checkout. The Company’s VAT registration is awaiting number (not yet issued). The VAT number is not yet issued. Checkout will state the tax basis of the price (and, once a VAT number is issued, whether prices are inclusive or exclusive of VAT and the VAT amount where applicable). Delivery charges (if any) are stated before you submit the order.

4.3 Steps to place an online order. Unless the checkout page states otherwise for a particular product, the steps are:
4.3.1 you select the product or service and any options offered;
4.3.2 you enter your business and contact details and payment details;
4.3.3 you review the order summary (description, price, tax treatment, and any delivery or start information);
4.3.4 you correct any input errors using the on-screen controls (including going back a step) before submitting;
4.3.5 you confirm acceptance of these Terms and any other terms presented at checkout (for example by tick-box);
4.3.6 you submit the order and payment authorisation via Stripe;
4.3.7 we send an order acknowledgement by email.

4.4 When the contract forms. An order acknowledgement is not acceptance. Subject to clauses 4.5 and 4.9:
4.4.1 for Red Score and Red Brief, a light online order contract forms when we send an order confirmation email (or otherwise expressly accept the order), or when we begin providing the purchased service if earlier;
4.4.2 for Red Consultant Certification, no programme contract forms until we confirm acceptance in writing after any required Certification Agreement is signed (see clause 4.10). Payment captured at checkout does not mean you have been accepted onto the programme.

4.5 Rejection and cancellation by us. We may refuse, reject, or cancel an order if: there is an obvious pricing or description error; we suspect fraud; you breach these Terms; the offering is unavailable; or, for Red Consultant Certification, we decide not to accept you onto the programme (including after reviewing a signed or unsigned Certification Agreement). If we reject or cancel before acceptance (or under clause 4.10), we will refund any amount we have captured for that rejected order in full, via the original payment method where possible, within 14 days of rejection (or such other period stated at checkout).

4.6 Payment. Payment is processed by Stripe (Stripe Payments UK Ltd / Stripe, Inc. as applicable). We do not store full payment card details on the Site. Your use of Stripe is also subject to that provider’s terms and privacy notice.

4.7 Unless a consumer cancellation right is required by law (which we do not expect for business/professional sales) or expressly stated at checkout, online purchases are non-cancellable by you once the contract has formed under clause 4.4, except as set out in product-specific terms, a Certification Agreement, or required by law. Clause 4.5 (our right to reject and refund) is unaffected.

4.8 Digital or service performance may begin immediately after contract formation where stated at checkout, except where clause 4.9 requires further acceptance or signature first.

4.9 Product-specific — Red Score and Red Brief.
4.9.1 A paid Red Score is a detailed quiz/assessment that you pay for. Paying does not change its nature: outputs remain informational only; not professional advice (see clause 3.2). You are paying for delivery of the assessment and results, not for advice or a guaranteed business outcome.
4.9.2 Red Brief is an onboarding/briefing engagement as described at checkout. It is supplied under the light online order formed under this clause 4, unless we require additional terms.
4.9.3 Neither paid Red Score nor Red Brief automatically enrols you in RedOS platform services under a Client Agreement.

4.10 Product-specific — Red Consultant Certification.
4.10.1 Checkout for Red Consultant Certification collects your application details. The certification fee is captured at checkout at least in part — either the full fee or a deposit — as shown on the checkout page (fee captured at checkout in full or as a deposit (as shown at checkout); refunded in full if the applicant is not accepted). Checkout alone does not admit you to the programme and does not form the programme contract.
4.10.2 We may require you to sign a separate Certification Agreement (and any annexes, including a Commercial Schedule) after checkout. Until we confirm acceptance in writing (email sufficient), we may reject your application for any lawful reason, including fit, capacity, or failure to sign required agreements.
4.10.3 If we reject you, or if you do not sign the Certification Agreement within the time we specify, we will refund in full every amount captured for that application (full fee or deposit), in line with clause 4.5. We will not retain that captured amount as a non-refundable charge solely because we chose not to accept you.
4.10.4 After we confirm acceptance in writing, the Certification Agreement (and its Commercial Schedule) governs the programme, including any balance of Fees then due; these Terms continue to govern Site use.

5. Acceptable use

5.1 You may use the Site only for lawful purposes and in accordance with these Terms.

5.2 You must not:
5.2.1 use the Site in any way that breaches applicable law or regulation;
5.2.2 use the Site to transmit malware, spam, or unsolicited promotional material;
5.2.3 attempt to gain unauthorised access to the Site, related systems, or data;
5.2.4 scrape, harvest, or systematically extract content or quiz data by automated means (including bots, spiders, or similar), except for ordinary public search-engine indexing that we have not blocked;
5.2.5 reverse engineer, copy, or resell the Site or Red Score except as allowed by law that cannot be excluded;
5.2.6 interfere with any other person’s use of the Site;
5.2.7 submit unlawful, defamatory, or infringing content, or special category personal data we do not ask for;
5.2.8 impersonate any person or misrepresent your affiliation with a business;
5.2.9 place orders using false business details or without authority to bind the organisation you name.

5.3 We may suspend or block access, and cancel orders, if we reasonably believe you have breached these Terms.

6. Accounts and user-generated content

6.1 The public Site does not provide user accounts, public comments, or other user-generated content features.

6.2 If you submit information via forms or Red Score (for example quiz answers or enquiry text), you grant the Company a non-exclusive, worldwide, royalty-free licence to use that information to operate the Site, provide results, process orders, and as described in the Privacy Notice (including product improvement and AI-related purposes where stated there).

6.3 You are responsible for the accuracy of information you submit and for ensuring you have authority to submit business information and to place orders for your organisation.

7. Intellectual property

7.1 “Intellectual Property Rights” means patents, rights to inventions, copyright and related rights, trade marks, trade names and domain names, rights in designs, database rights, rights in confidential information (including know-how) and all other intellectual property rights, whether registered or unregistered, and all applications and renewals, anywhere in the world.

7.2 The Company (or its licensors) owns all Intellectual Property Rights in the Site, including text, branding, design, software, and Red Score methodology and outputs as presented on the Site, except for personal data you submit (which is handled under the Privacy Notice) and third-party materials.

7.3 You may view and print pages from the Site for your own internal business use. You must not copy, modify, distribute, or create derivative works from Site materials for any other purpose without our prior written consent, except as allowed by applicable law.

7.4 Trade marks of the Company (including marks related to RED COUNSEL) may not be used without our prior written consent, except to refer accurately to the Company or its products in accordance with honest practices.

7.5 Deliverables under a paid engagement are governed by the applicable client agreement, not solely by this clause 7.

8. Third-party links and tools

8.1 The Site may link to third-party websites or use third-party tools (including analytics, AI providers described in the Privacy Notice, and payment providers at checkout). We are not responsible for third-party content, policies, or practices.

8.2 Your use of third-party services is subject to their terms and privacy notices.

9. Disclaimers

9.1 Browse access to the Site and use of Red Score are provided on an “as is” and “as available” basis.

9.2 To the fullest extent permitted by law, we exclude all implied warranties, conditions, and representations regarding the Site (including fitness for a particular purpose and non-infringement), other than those that cannot be excluded, and other than express warranties in an applicable client agreement for a paid purchase.

9.3 We do not warrant that Site content is complete, accurate, or up to date, or that Red Score results will meet your requirements or produce any particular business outcome.

10. Liability

10.1 Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under the law of England and Wales.

10.2 Subject to clause 10.1, we are not liable (whether in contract, tort including negligence, breach of statutory duty, or otherwise) for: loss of profit, revenue, business, anticipated savings, goodwill, or data; or any indirect or consequential loss.

10.3 Subject to clause 10.1, our total aggregate liability arising out of or in connection with browse use of the Site or a free Red Score, under these Terms, is limited to £100.

10.4 Liability for paid products or services purchased online (including a paid Red Score, Red Brief, or Red Consultant Certification) or under a Client Agreement or Certification Agreement is governed by that purchase contract and the Commercial Schedule (including any liability cap stated there), not by clause 10.3. Until a specific cap is stated in those terms, our aggregate liability for that paid order is limited to the Fees paid for that order.

10.5 You agree that the limitation in clause 10.3 is reasonable for free browse and free quiz use of the Site.

11. Indemnity

11.1 You will indemnify the Company against claims, losses, and expenses (including reasonable legal fees) arising from your breach of these Terms, your misuse of the Site, or orders placed without authority, except to the extent caused by our breach of these Terms or our negligence.

12. Privacy and cookies

12.1 We process personal data as described in our Privacy Notice. By using the Site you acknowledge that notice. Where the Privacy and Electronic Communications Regulations 2003 require consent for non-essential cookies or similar technologies, we will request that consent separately; using the Site alone is not consent to non-essential cookies.

13. Changes to these Terms

13.1 We may update these Terms from time to time by posting the revised version on the Site. The revised Terms apply from the date of posting, unless a later effective date is stated. Material changes will be highlighted on the Site where practicable. Continued use of the Site after changes take effect constitutes acceptance of the revised Terms. Changes do not affect contracts already formed under clause 4 except as permitted by that contract or by law.

14. Suspension and termination

14.1 We may suspend or terminate your access to the Site at any time if you breach these Terms or if we discontinue the Site. Suspension of Site access does not automatically terminate a formed purchase contract except as stated in that contract.

14.2 Provisions which by their nature should survive (including clauses 6.2, 7, 9, 10, 11, 12, and 15 to 20) survive termination of your right to use the Site.

15. Interpretation

15.1 “Agreement” means the agreement between the parties incorporating these terms, as varied from time to time in accordance with its terms.

15.2 For these Website Terms of Use, the Agreement is these Terms between you and the Company (and, where clause 4 applies, includes the purchase terms incorporated at checkout). References in these Terms to “the customer” are to you as Site user or purchaser.

15.3 Clause and schedule headings do not affect the interpretation of the Agreement.
15.4 A reference to legislation is a reference to it as amended, extended or re-enacted from time to time, and includes all subordinate legislation made under it.
15.5 Words in the singular include the plural and vice versa.
15.6 “Including” and similar words do not limit the words that precede them.
15.7 A reference to “writing” or “written” includes email.

16. Severance

16.1 If any provision of the Agreement is or becomes invalid, illegal or unenforceable, it shall be deemed deleted, but that shall not affect the validity of the rest of the Agreement.
16.2 If a provision is deemed deleted, the parties shall negotiate in good faith a replacement that, to the greatest extent possible, achieves the intended commercial result.

17. Third party rights

17.1 Unless it expressly states otherwise, the Agreement does not give rise to any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of the Agreement.

18. Assignment

18.1 The customer may not assign, transfer, or deal in any other manner with any of its rights and obligations under the Agreement without the prior written consent of the Company.
18.2 The Company may assign or transfer its rights and obligations under the Agreement to any member of its group or to a purchaser of all or substantially all of its business.

19. Governing law and jurisdiction

19.1 The Agreement and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or its subject matter or formation are governed by the law of England and Wales.
19.2 Each party irrevocably agrees that the courts of England and Wales have exclusive jurisdiction to settle any such dispute or claim.

20. Company details (trading disclosures)

20.1 For Companies Act and e-commerce transparency:

Detail	Value
Legal name	Red First Ltd
Company number	16259042
Place of registration	England and Wales
Registered office	2 Burrough Court, Burrough On The Hill, Melton Mowbray, England, LE14 2QS
Website	https://redfirst.ai
Legal email	legal@redfirst.ai
Privacy email	privacy@redfirst.ai
VAT number	Status awaiting number (not yet issued); number not yet issued

20.2 These Terms are published on the Site in a form you can save or print. If you need another copy, email legal@redfirst.ai.