STAYING POINTED AT THE RIGHT THING
Drift
The gap between what the business said it would focus on and what it did.
Definition
The gap between what the business said it would focus on and what it actually spent the week doing.
Why it exists
The problem every owner recognises but nobody currently measures.
Change control
- 30 July 2026 - From buyer glossary v1.1.
Also in Staying pointed at the right thing
Referenced by
No published piece declares this term yet. The list fills itself as the corpus grows.